Sunday, October 1, 2017

Episode #30 - Bartholomew on Adcreep and the Case Against Modern Marketing

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In this episode I am joined by Mark Bartholomew. Mark is a Professor at the University of Buffalo School of Law. He writes and teaches in the areas of intellectual property and law and technology, with an emphasis on copyright, trademarks, advertising regulation, and online privacy. His book Adcreep: The Case Against Modern Marketing was recently published by Stanford University Press. We talk about the main ideas and arguments from this book.

You can download the episode here or listen below. You can also subscribe on iTunes and Stitcher (RSS is here).


Show Notes

  • 0:00 - Introduction
  • 0:55 - The crisis of attention
  • 2:05 - Two types of Adcreep
  • 3:33 - The history of advertising and its regulation
  • 9:26 - Does the history tell a clear story?
  • 12:16 - Differences between Europe and the US
  • 13:48 - How public and private spaces have been colonised by marketing
  • 16:58 - The internet as an advertising medium
  • 19:30 - Why have we tolerated Adcreep?
  • 25:32 - The corrupting effect of Adcreep on politics
  • 32:10 - Does advertising shape our identity?
  • 36:39 - Is advertising's effect on identity worse than that other external forces?
  • 40:31 - The modern technology of advertising
  • 45:44 - A digital panopticon that hides in plain sight
  • 48:22 - Neuromarketing: hype or reality?
  • 55:26 - Are we now selling ourselves all the time?
  • 1:04:52 - What can we do to redress adcreep?
 

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